No To Rebranding Blogger® to Google Blogs

Google plans to rebrand Blogger® to Google Blogs, as exclusively reported by Mashable.

With all of my blogs under the Blogger domain, I am now filled with apprehensions for the future of my blogs and regret never investing with my own custom domain. Tsk! Tsk!

Mashable reported that Google plans to rebrand Blogger to Google Blogs in about six weeks. As this has not yet been confirmed by Google, I hope that it would not push thru.

I expect that the rebranding will change the domain from to And as in any domain change, it will adversely affect all of blogs under the Blogger domain - all of the blogs I maintain.

I'm sure Google being the dominant search engine can implement massive reindexing but how about my blogs standing with Yahoo/Bing? What will happen to incoming links accumulated over the years? And what about those sign-ups to blog advertising platforms needing your blog URLs?

My blogs aren't yet established but gradually enjoys increase in traffic. I was banking on Google trusting older domains/URLs. The rebranding feels like starting over.

Waaah! The pain of relying with free services or platforms. I must certainly invest on custom domains from now on.


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